-Be instructed (1-to-1) by world experts on how to use validated Behavioral Change Tools to change any client’s workplace behavior in just a few coaching sessions!


“To be the Best You Have to Learn from the Best…
- Any institution is as good as the quality of its teachers; the theories, research and
writings its academics have developed; its ability to not only disseminate knowledge but also to
create it; its Internationalism and finally its contribution to the better management of the society.
The Behavioral Coaching Institute’s international Coaching School is the leading coaching school
by far.”
ICAA -Centre for International Education, Annual Report. 2009
” The Institute’s Certification Course is consistently rated one of the world’s best coaching skills
programs… For over a decade the Institute has trained and equipped enterprising professionals to
build their own profitable business coaching practice or excel as an internal organizational
coach.” - Entrepreneur Magazine
Points of Distinction
First, some important success stories and testimonials from a few of the
Institute’s elite 1,500 plus graduates from over 60 countries:
Note: The Institute can confirm that our course has been undertaken by: members of numerous state and regional governments and various government departments (eg; Education and Defence Departments) within the the US Government, Singaporean Government, Australian Government, UK Government, Canadian Government, Hong Kong Government etc -plus some of the world’s leading organizations, such as: Toyota, Daimler Chrysler, Lloyds Bank, the Bank of New York, Mt Sinai Hospital, University Hospital Birmingham, Sony and Vodafone etc.
The Institute’s respect for the values of education, personal responsibility and accountability to clients is recognised world-wide as setting the standard for integrity and quality in professional coach training. Although strict rules of confidentiality prevent our Institute from providing client contact details, the below individuals have given the go-ahead to use their testimonials to document their course experiences and the return on their investment.
“As a high level Coaching Course, I found the in-house CMC workshop to be head-and-shoulders above the rest. The Facilitator’s ability to translate the abstract into the concrete was outstanding. There is no question that the ROI of this time spent will be exceptional. Great job”. - Dr T. Thomas (Senior Manager. Daimler Chrysler -Services Academy)
“Valuable training, full of information, very well documented and also suitable for experienced coaches. The personalized course format and the accelerated learning approach permits quick assimilation of a large mass of knowledge. I highly recommend this credentialing course.” - Helene Aubry, Director, Switzerland Institute of Coaching, Geneva.
“Having access to the greatest thought leaders in behavioral-based coaching was priceless! Thank you. I have learnt a great deal from your expert facilitators as well as from using your invaluable tools and resources. The high calibre people in the course also added to the knowledge I gained.” - C. Lee. (Training Manager. Hong Kong Government Secretariat)
“I’ve participated in a two year university coach training course and regardless of the convincing academic sales pitch, it turned out to be just another lightweight introduction to the coaching basics. I could have saved lots of time and money if I had only found your select course first. Congratulations on designing the ultimate coach skills training program. Your tailor fitted, world class course provided me the specific coaching tools and techniques and practice know-how I needed to become the qualified and prepared coach my clients expect.” J. Burke (Life and Business Coach. NY.)
“Better skills equals better jobs. So it was invaluable having the industry leader in Organizational Coaching personally provide me with the highest level of skills transfer. Fantastic! Very hands on - real world value”. - Frank Goss, (Frank Goss and Associates. MD.)
“One of the reasons I applied for a tailored-made, in-house course was to decide if a large-scale executive coaching program would best benefit my organization and, if so, what I would specifically need to successfully establish and manage it. During the detailed course and the follow-up phone conversations, my new coaches were guided to find all the right answers and resources we required…” - J. Prentice. ( HR Manager, ICI International)
“The workshop has provided us with the tools to enable us to revolutionize our coaching methods and help us add further value to our clients and exceed their expectations”. - Guy Innes (L. J. Hooker Real Estate -National Sales Coach)
“Our 2 year old coaching program was producing enough positive results to encourage us to go to the next step and seek out your Institute’s faculty. By undertaking the ‘hands-on’ course under the expert guidance of your expert facilitation staff, we are now producing industry best-standard results and a have begun rolling-out the program to other departments.” - M Petersen. (L&D Director, Harrods I T.)
“I had been researching a number of coaching programs before I was referred to your Institute by an associate of mine. My friend told me this was the best workshop she had ever been through and highly recommended it to me. I applied and was fortunate enough to be invited into the tailor-made program, but I was still a bit sceptical. Five months later - here’s my feedback: This program has exceeded my expectations on all levels. Thanks for the amazing amount of resources I received to make me marketable and extremely valuable to my clients. My revenue has gone from $1,600.00 per month to $8,000.00 this month and still counting. This has occurred in about five months since I undertook your course and is directly attributed to you. After many years in the corporate world, I am finally happy - as I am utilizing my skills to make a difference and being rewarded.” - P. Lee. (South-east Asian Business Coach)
“The program exceeded my expectations! Your facilitators are excellent at creating a personalized environment conductive to learning! I also like the alumni-network concept, the opportunity to network with like-minded practitioners and to be provided updated coaching data.” - Dianne Fountain, (The Fountain Group, Inc. UK)
“It was wonderful to find a certification program that was tailored to meet my needs. If you are not sure how to market yourself, the workshop will also help you uncover your niche. Whether you are new to the field or a long-time practitioner, this special course will provide a wealth of information, skills, tools and resources that would take years to accumulate. I now feel well equipped to apply them and provide my clients with first-class coaching.” - L. Prusso. (Pennsylvanian Coaching)
“Your facilitators demonstrated a wealth of knowledge, were excellent model coaches and their access to the coaching community is extraordinary. It’s awesome that we have the opportunity to be personally mentored by world experts in their field.” - L. F. Leong (Singaporean Consultant)
“Helped me clarify the level of coach I want to be” B. McKenzie. (Author: ‘Mentoring for Women’ and Australian Psychological Society - State Coordinator, IGCO-Coaching Psychology)
“The four days somehow flew by and the relaxed, conversational approach to the training made learning easy.” - L. Cooper. (Director of Planning and Review, University of Technology)
“I knew that my professional knowledge and experience were valuable commodities that could become the basis of a very successful Coaching business. The problem was, I didn’t know how to take the next step and formalize my learning as a business coach nor how to market those skills or how much they were actually worth to my prospective clients. Your course resolved those problems, highlighted opportunities that I was not aware of and has enabled me to build a profitable and sustainable business” L. Moore. (Business Development Coach. Ca.)
“Your faculty members are clearly some of the best minds in the coaching industry. This course helped me find my coaching specialty and provided me with the vital specialist business practice and behavioral coaching tools to succeed” - D. Allen. (Allen Mg’t. UK)
“Your course facilitator’s humor combined with her down-to-earth style made the in-depth, challenging program a wonderful, positive, learning experience. Thanks!” - F. Patton. (L&D Corp. Director. N.Y.)
“This has been without doubt the best, most practical and most beneficial learning experience I have had in years. Anyone thinking of recreating their profession should consider attending this course. I was provided everything I needed to begin a coaching practice. Thanks everyone, for ensuring a great four days.” - D. William. (CEO of Lifelong Learning.)
-The Behavioral Coaching Institute (BCI) is the world’s leading developer and supplier of evidence-based, industry-proven coaching knowledge / technology.
-Coaching Technology based on proven industry research and behavior change science:
What sets BCI apart from others is the depth and extent of behavioral scientific research on which our programs are based and the fact that we continue to use the outcomes generated by our global corporate clients into our methodology and systems to refine and update our educational products and consultation services.
Foundered in 1998, BCI’s research and innovations is recognized around the world and our Faculty staff are also internationally recognized experts in the field of personal and professional development. For example; our Faculty members have published research papers in multiple peer-reviewed journals and have presented at numerous international conferences.
-More examples:
-
BCI was the world’s first international professional coach training institution.
- The Behavioral Coaching Institute grew out of the establishment of the world’s first course for psychologists to
be trained as coaches (developed by Perry Zeus and presented by Dr Skiffington and Perry Zeus in the late
1990’s). - Perry Zeus’s and Dr Skiffington’s best-selling, ‘introductory-level’ text books (eg; ‘Behavioral Coaching’) are
printed in multiple languages around the world and are used by hundreds of government, private and business educational institutions as foundational course texts. - Zeus and Skiffington are the acknowledged world leaders in the development of workplace coaching models,
tools and techniques with a psychological foundation and their methodology is taught in scores of universities
around the globe. - BCI’s corporate educational division provides validated, industry-proven best-practices, methodologies and
processes to many of the world’s leading organizations. - Perry Zeus (the Institute’s founder) and Dr Skiffington (the Institute’s founding Director of Education) have
personally assisted many higher learning institutions / universities around the world develop coaching curricula. - In the last decade over 1,500 highly qualified professionals and several hundred of the world’s leading companies, consulting and specialist coaching practices have acquired cutting-edge coaching knowledge and
skills transfer via the Institute’s Graduate School’s invitational, advanced-level CMC course.
______________________________________________
Graduate News:
-Some recent Corporate Clients whose key staff completed the CMC Course include:
_________________________________________
-The Certification Program is a:
* Compressed Advanced Course - Most lengthy (3 month to 2 year) coaching courses are simply too drawn-out and rudimentary for experienced professionals.
* Business and Corporate Focused – Many coach training courses are overly broad, theoretical, fail to provide real business/corporate insights and perspectives or are focused on life coaching.
A Typical Individual / Participant’s Profile:
-Background: Over the last decade executive / business / organizational coaching has evolved from a positional, performance improvement tool to become an advanced, second-generation leadership development and organizational change platform. It follows that it is now the fastest growing practice area among Consultants, HR and L&D specialists worldwide.
-The Course: An advanced, internationally-recognized, invitational coach training program for new and established practitioners in private practice or working inside organizations.
-The Credential: The Certified Master Coach is recognized internationally as the highest level of evidence-based, business / executive / organizational coach training available.
-The Participants: The CMC invitational Course is a custom-designed individual development program that attracts highly qualified and accomplished professionals who intend to:
- Start their own coaching business
- Add coaching services to an existing consulting practice
- Provide world-best standard coaching within their organization
The Institute’s Masters-level program is truly international with over 1,500 elite graduates from over 50 countries. The graduates are typically: experienced people developers who work in a range of business and not-for-profit industry sectors, have undertaken some basic-level coaching courses and possess significant professional experience in the domain area they wish to coach or are already coaching in. They are busy professionals who require a time efficient, personalized learning platform to acquire the highest level of skill development, methodology and tools that are supported by evidence, have a scientific basis, are accessible, deliver measurable sustainable results and are cost-effective.
100% Success Rate!
The very few small group ‘hands-on” courses that the Institute conducts each year are by invitation only. Each applicant must first meet a strict criteria of selection to work with the Institute’s expert team of facilitators, their peer group and ultimately acquire the highest level of coach certification recognized by industry worldwide. As such, all of her graduates are already successful professionals who have a commercial opportunity to apply the advanced level of knowledge transfer and take their success to a higher level. As the Institute’s course facilitator mentors each graduate (1-to-1) pre- and post-course they are also able to personally validate the professional levels of success each graduate achieves in their professional (internal or external) practice.
The State of Professional Coaching:
Most coaching models still use a “problem solving approach” and rely on the coachee’s “self awareness” of the behavioral issue to generate change. However, this outdated approach will not provide a sustainable, positive outcome -as it fails to acknowledge the underlying causal Beliefs, Values, Attitudes, Emotions and Feelings.
As organizations are challenged by a changed economic landscape, latest research shows that coaching in organizations continues to be in strong demand:
Pricewaterhouse Coopers recently completed the most comprehensive business analysis that exists of the “$us11 billion US self-improvement market”. In the personal coaching marketplace (including corporate coaching) the industry-wide report findings include a forecast for continued substantial, specialist growth going towards 2012.
Cutting-edge coaching technology and solutions that are tied to business strategy and growth have become the just–in–time remedies for infusing innovation, positive energy, creativity and sustainable bottom line results into organizations. One of the major issues today for organizations is how to best design and scale their leadership coaching programs to ride the wave of economic change. It follows that highly qualified executive coaching providers are now even in greater demand.
The executive/leadership coaching discipline has grown considerably in the last year:
Many organizations, who have confirmed the cost-benefits return of leadership coaching initiatives, are now building a “coaching culture” to reinforce and compliment the new personal skill sets of their leadership and management group to help them build a company to best survive and thrive in a changed economic landscape.
Today’s new and rapidly growing professional coaching discipline primarily fits under the umbrella of the management consulting industry:
The first member group consists of large management consulting firms who predominately assist organizations in areas such as large-scale strategy, specialty industry advising and management consultation with coaching simply as an add-on service. The career-consultants within this group typically have no formal training in the use of advanced personal change coaching methodology. Another small provider group consists of the psychologist-cum-consultant working in the psychology-based management consulting companies. This group typically specializes in the supply of behavior assessments etc with coaching as an add-on service. The members of this group are typically strong in psychological theory, but weak in business and coaching experience.
A third member group of consultants specializes in supplying business/leadership/executive coaching services to a growing and disparate market of small to large corporate, not-for-profit and government clients. Members of this rapidly growing, diverse larger group typically comprise boutique, small sized consulting practices whose principals are highly experienced people developers and industry professionals. This group possesses significant experience in the business domain areas in which they practice consulting and coaching…Members of this group usually call themselves consultants rather than “coaches” and are experienced professionals who have ‘transitioned’ from senior-level positions inside organizations. The most successful members of this group of practitioners have typically undertaken advanced-level instruction in the use of the latest psychological-based personal and organizational coaching change and learning models and tools.” -Fast Company News, 2010
Globalization of Business Drives the Demand for Specialist Human Capital Development Providers who Supply Cutting-Edge, Proven People Development Coaching Technology and Practices:
As the world’s individual markets continue to integrate into one global economy, more organizations are required to supplement internal talent with experienced senior executives and fast-track the development of internal executives who can operate effectively in a global economy. Today, clients are increasingly turning to specialist Human Capital Development Providers that can provide 1-to-1 and group learning and development solutions backed by expert knowledge in the application of evidenced-based, best-practice coaching methodology and tools. -Industry Research Paper on Coaching, 2009
“BCI’s “hands-on, how-to-use” course provides individual students with
qualified practitioner certification as well as the formal structure and processes they
need. Individuals are taught “first-hand” by some of the world’s leading master
behavioral technicians how to successfully identify and master the use of validated
assessment tools, techniques and processes that they require for their specific
workplace situation and their own ongoing professional development.”
- The Business Journal
“At the end of the day a professional coaching practitioner can only be as good as
their resources and standard of learning.” - Management Today
“For the last decade BCI’s Coach Training Institute has consistently developed
remarkably successful business coaches” - Bulletin
-Internal or External Coaches …have you
got the right roadmap?
There is a widespread coaching and training myth that people can do anything well if they learn enough or try hard enough. Development programs that attempt to teach “steps,” “habits,” or “behaviors” ignore the fact that everyone’s steps, habits, and behaviors are different — and should be different if people are to best use and develop their natural talents and strengths. This outdated remedial approach often produces disappointing results. It rarely, if ever, helps the person achieve excellence, and it wastes training and development dollars. Behavior based coaching, in contrast, emphasizes the development of the individual’s behavioral aspects directly impacting their talent and strengths.
-By sourcing a wealth of world best standard practices and information (developed by Zeus and Skiffington and others) -and as successfully used by the Institute’s clients (who are some of the world’s leading practitioners of coaching -from many Fortune 500 coaching departments to the top independent international coaching groups) -you can ensure you are on the proven path to obtaining successful long-term outcomes..
Employ Scientifically-Based Practices:
“The purpose of coaching is to produce behavioral
change and growth in the coachee for the economic
benefit of the client.”
- Harvard Business Report
“Coaching must be founded on solid psychological
theory and evidence-based practice.”
- Harvard Medical School -Dept. of Continuing Education
“I think the great thing about the
Institute’s professional development
course is that it’s all grounded in
validated scientific processes that
have been consistently proven to
produce successful, measurable
results in the workplace.”
-Bill Harrison, Director of Professional
Development, Office of Education. WA
-Today, the demand for industry and research proven practice for achieving behavioral change affects all coaches and has become the focal point for industry discussions concerning coach certification standards, coach standards of practice and the measurement of coaching outcome results.

![]()
- Some differences between Behavior based Coaching and “traditional coaching”:
“Executives should seek coaching when they feel that a change in behavior can make a difference
in their own success or the success of their team or organization.” -Harvard Business Report
All people and systems are dynamic -changing throughout time.
For people to grow they have to do different things, change certain habits and that means a change in their behavior. Without that nothing changes.
Growth is a type of change and a lifelong personal (micro) and organizational (macro) process. Growth occurs by adding new content and organizing old content. Whatever the driving force, when companies are attempting to grow and develop and keep pace with a changing marketplace, any successful outcome requires an ongoing process that alters the way people interact with the market, perform their jobs and relate to each other. Organizations must also ensure that individual and organizational behavior are aligned with business strategy. These specific behavioral requirements are the capabilities and skill sets required to achieve individual positional and overall corporate success.
Behavior based coaching goes well beyond the “accountability” model, which basically involves goals setting, action planning and relying on coachees’ commitment and motivation to move forward. Instead, it employs validated behavioral change techniques to insure that goals are achieved and changes sustained. These include strategies to assess and manage thoughts, feelings and behaviors.
Behavior based Coaching clearly differs from outdated, deficit-based models of coaching, that situate coaching in a performance counseling paradigm. It is not a manipulative technique to increase short term performance and productivity.
Traditional coaching models typically focus on extrinsic motivational factors, such as demands of the workplace and performance rewards. Behavior based coaching explores the individual’s values and works on the premise that real motivation and change are situated in the individual’s intrinsic motivation.
Traditional coaching models pay little attention to unconscious forces within the individual and the organization. Behavior based coaching highlights the importance of unconscious elements and offers guidelines for coaches to explore and work with resistance and psychological defense mechanisms.
Unlike many traditional coaching models, behavior based coaching does not explain an individual’s behavior purely in relation to her or his personality profile. Instead, it recognizes and assesses environmental factors such as culture, values and organizational and team dynamics. Behavior based coaching acknowledges that organizations are socially constructed and it provides guidelines for coaches to explore culture and to recognize and manage forces of resistance.
On-Site Training Option for Organizations
- offers your team the freedom to exclusively work with the Institute’s expert staff and acquire the same knowledge, methodology and skill practices and explore sensitive issues etc.
1. Customized Master Coach Course:
- For organizations who wish obtain world-best standard, customized coaching programs focusing on
specialist areas of knowledge and skills practice. See below ‘Course Content’ and then visit - ‘Latest examples’ for the types of customized Small Group, In-House Courses -and then see:
Corporate Education for more information on the tailored Courses personally delivered to our Corporate
and Non-Profit clients around the world.
2. Master Coach Course (see below) available On-site or as Public program..


The accelerated, tailored-made Certified Master Coach
Program is provided in 2 Unique Format Options:
(contact CONCHIUS for more information on public coaching certification program)
- 4 Day Public / Campus Course -Small Learning Group
-Professionals from different places with similar learning needs (held in Shanghai (and Beijing upon request))
- In-House -Existing Small Group
- Delivered on-site. This tailored Course is for provided for yourself and a minimum of 7 of your associates in your office (conducted in a venue selected together)
Around the world more and more mature, accomplished professionals are reengineering their skills to practice a life affirming coaching model of personal and business development. We help independent, small and large firm professional coaches, consultants and internal coaches/managers construct the road map and then build the roadway to securing a successful coaching practice/program.
Fast Tracked, Focused, Customized Learning…
Whether you want to significantly improve your coaching skills or build a practice, the Institute’s Coach Training and Certification programs can help you achieve your goals. Our courses feature tailor-made hands-on tasks and real-world business scenarios, allowing you to roll up your sleeves and get right to work. With the Institute’s training, guidance and support in just a matter of days, you’ll be creating your own successful model of business practice, identifying your clients and market opportunities, developing powerful skill applications and embracing new business management practice standards. Complete your investment in yourself and your future by becoming a Certified Master Coach.
Real World. Real Training. Real Results.
- Clarity. Accelerated, shorter learning. World best standard. Practical application. Industry focus. Industry recognized certification.
- Our blend of individualized/tailor-made course content, proprietary methodology, tools available for re-branding and 1 to 1 personalized instruction is unprecedented in the coaching industry. It all adds up to one thing: professional success.
- No one else offers what we do. No one else produces world-class organizational coaches who are able to practice at a world-best standard with organizations anywhere around the globe.

Highest Level of Professional Coach Training:
This Masters-Level course is invitational and is not an open-program. There is a strict criteria of selection. Select graduates can expect to graduate as the ‘elite’ (highly-trained practitioners) in their field. In the disparate field of coaching, you can find distinction through credentialing by a one of the world’s most respected and leading coaching authorities.
Master CoachCertification Course-Description© Copyright 2010. All rights reserved |
|
The Coach Development Process:
The Master Coach Credentialing Program is not just a customized course - it is an ongoing learning experience. Graduates receive pre- and post-course follow-on 1-to-1 mentoring and support as they apply in real-time the wealth of knowledge and the priceless toolkit of resources from the initial training event. Real learning, understanding and competency cannot be obtained in a classroom by the student but rather in the actual application of the acquired knowledge/information in his/her workplace. Mentoring further enhances the process of technical mastery.
BCI’s Continuing Professional Development Program
From Student to Practicing Professional. . .
Professional Guidance - The Institute’s Faculty provides specialist training, consultation and mentoring to coaches in all phases of their professional development/careers. -The Institute provides our graduates:
- Pre-Course Work plus the option of 1-to-1 Course Preparation Mentoring/Support
- Post-Course (Follow-on Master Course) 1-to-1 Mentoring/Support. Graduates are also able to receive guidance and support as they continue to work on a personal ‘Practitioner Skills Development Plan’ established during the course.
- Project Development Support
- Special Interest Regional Master Classes
- Graduates Business Partnering Program
Our unique, “tailor-fitted” curriculum is designed to provide you:
- a solid and secure understanding of core coaching techniques, models and skills,
- a world standard competency in those skills
- a personalized means of knowledge transfer (one-to-one) for effectively adapting those coaching skills to your style and personal skills, and
- the right to promote yourself, for financial gain, as a “Certified Master Coach”.
- The course is tailored to meet your specific skills and practice needs. Trained in a private, personalized environment, our graduates can confidently obtain the necessary world standard coaching and business practice skills they require to successfully compete in the exciting professional world of coaching.
The one-to-one course consists of learning modules which are strictly customized to YOUR skill set needs and business goals.
1. Pre-Course Work:
-via our Online Learning Portal plus 1-to-1 Pre-Course Preparation/Telephone Mentoring with Course Facilitator.
2. Applied Accelerated Learning:
-Personalized Learning in a Small Group of like-minded Professionals.
Action, accelerated learning is a guiding principle for the course. Our approach does not involve simply attending a workshop, however interactive. With one-to-one guidance, the participant explores the use of the latest valid coaching technology and practices. The personal involvement of participants is a foundation stone of the programme. Working with their peers: the participant is enrolled in role plays, discussing case studies and open reflection and debate on how some of the examined change interventions can be best applied to their workplace/practice.
“The Institute stresses experiential, hands-on, applied learning.
- we believe you must use the skills to own them..“
Coaching Practice Skills
Experiential learning exercises - participants receive practice and feedback on coaching skills and their own coaching practice skills development plan..
The participant is taught how to manage a coachee or a group of persons towards the achievement of their objectives while encouraging ongoing feedback and accountable change. The participant also receives instruction and practice in the latest, relevant psychological-based skills and techniques that generate sustainable, measurable change and learning acquisition -that they require for their practice. Other Coaching Skills/Techniques taught include: The Critical Learning and Behavior Change Check list..and more
Coaching skills development tool. Feedback and a development plan is provided to each student to help them recognize their strengths and work on areas that need further development. Post-course self-assessment of coaching skills is also a powerful exercise for enhancing professional competency.
“This course has all the essential ingredients for success:
the best available curriculum; expert faculty; an
outstanding post-course support program; and, invaluable
networking with your peers.”
-Dr James Aaron (AECC, L&D Director, NY)
- First, learn how to select the right coaching techniques and tools (that have scientific reliability and validity) for you.
- Secondly, engage in a suite of role plays (relevant to your working environment) throughout the “hands-on” course applying the skills learned to increase the success of organizational interventions and to create breakthrough thinking and actions..
Role-playing means the student is able to build correct habit patterns in a private environment, followed by individual supportive critique through rehearsal. The facilitator also “models” various techniques/role-play scenarios. By working in a personalized environment the student is able to learn how to: implement the specific behavioral skills and techniques they require to master and, use the language of organizational coaching at a “real-world”, professional best-practice level.
Case studies and other customized, personalized exercises.
Exercises and case studies are analyzed and related to the participants’ particular workplace needs. With invaluable case study resources and post-course guidance participants learn how to build their own coaching practice and develop programs that specifically relate to their working environment.
3. Post-Course Telephone Mentoring:
- This critical part of the Program ensures that all CMC graduates receive the same level of assistance as they apply their new knowledge within their workplace. Our expert Faculty works with each graduate (1to1) to follow-through the application in “real-time” of the new learning and skills from the “hands-on” course and the extensive library of manuals, resources and toolkit provided to each graduate.
|
** Some more recent Corporate Clients whose key staff have completed the CMC Course ** |
|
|
| What you will learn by completing
the elite Master Coach Program |
Note: The Institute’s exceptional team of global facilitators are all: world renowned practitioners and authorities on organizational coaching, acclaimed educators, behavioral scientists and best-selling authors.
Note: the following content is an overview of the
course. As the course is tailor-made, it will vary in
focus and subject matter according to the learning
goals/personal skill set and business skill needs of
the participant.
Each participant is personally shown how to successfully apply the
following models, tools and best practices within their own specialist
workplace:
- several empirically proven Models of Coaching (including the solution focus and cognitive models etc) that have a basis in the behavioral-sciences
- the Behavioral-based Coaching Model
- the Ten Step-by-Step Coaching BluePrint™ to building best-practice Coaching Programs: -client education, data collection, planning, behavioral change, measurement, evaluation and maintenance etc
- the Five Forms of Coaching: coaching education, skills coaching, rehearsal coaching, performance coaching and self-coaching
- how to build a Developmental Executive Coaching Program
- a Coaching Framework for enhancing executive decision-making processes
- selecting the appropriate Leadership Development Coaching Model
- Behavior Modelling used in Leadership Development
- a Three-stage Transformational Model for deep organizational change
- Change Models for establishing a Coaching Culture in Organizations
- how to use emotions to create positive change
- how to change negative emotions
- how to change attitudes, values and beliefs
- Cross-Cultural / Intercultural Global Leadership Development Coaching Models
- other industry proven, validated models and methodologies
- how to use the latest Mind WorkOut Tools™ -that have a neuroscience foundation
- the mind and body (physiology) connection
- the influence of Eastern philosophy on coaching
- why does the human brain obstruct change?
- Brain-Based Learning and Brain-Mind Learning Tools
- proven behavioral change tools and techniques
- the Critical Factors required for successful behavioral change
- behavioral Assessment Instruments and follow-on data interpretation
- measurements of behavior and maintenance of behavior change
- how to align Management behavior with the Organization’s Business Objectives
- how to identify behavior patterns that can harm the talented executive
- identifying and working with the different types of organizational behavior, personal behavior, leadership behavior, political behavior, InterGroup and Group behavior
- how to develop the coachee’s ability to change
- how to develop High Potentials
- how to manage derailment turnarounds, Dysfunctional Behavior and Non-Rational Behavior
- how to coach difficult and reluctant clients
- behavior practice and charting progress
- coaching skills diagnostic tools to assess skill sets via self, peers and with facilitator
- outcome/results measurement tools
- business practice management tools
- business processing forms and reports
- proven marketing strategies (for practices and in-house programs)
- reference materials (important case studies, articles, papers)
- practice guides, study materials and resource listings etc supplied as part of the course
…and more
Plus for External Coaches:
- Creating your Business Practice Model and learning the latest Practice Management
techniques (sole practitioner or group)
- How to locate your coaching specialty
- Identifying the coaching interventions you should specialize in
- Current hot market opportunities for your practice
- How to develop a range of products/services
- How to create a business marketing strategy and design marketing and advertising support material
- How to write business proposals and coaching agreements
- Templates for your Marketing brochures and letters
- How to develop the ideal practice you want to work in
- Secrets to building a successful Group Coaching Practice
- How to establish a service pricing structure
- How to define your business profit centers and new markets
- How to sell your business to large clients
- How to keep ahead of the market/your competition and secure your financial future
- Setting the Terms of the Engagement
- Client Management
- Client/case management issues
- Networking and Referring
- Legal and ethical issues
- A range of relevant coaching case histories (organizations and individuals). Each describes the background to the methods used, the rationale, results achieved and lessons learnt
“BCI’s Graduates School’s expert staff were able to significantly enhance our coaching resources, dramatically expand our coaching knowledge and provide new technical, operational and personal skill sets to cover all current and foreseeable future requirements of our market.”
-Dr Rogers, Director IMG
Note: -as you are personally trained in a PRIVATE, SUPPORTIVE setting you are able to express the learnt skills in a very active and free way. This is a unique alliance between a Master Facilitator/Educator and participant working together as equals.
_________________________________________
Graduates Master Coach Practice Library
© Copyright 2011
“Absolutely Priceless! This is the most extensive library of cutting-edge practice resources
available to professional coaches.” - Forbes News
- Exclusively compiled for CMC graduates -by the Behavioral Coaching Institute (our parent organization
and the acknowledged world leading developer of coaching technology / knowledge) and, the Center for
Applied Behavioral Coaching (the Institute’s global research and publications center)
Extensive Resource and Practice Kit/Materials (over 1,000 pages)
Include:
- Master Coach Course Practice Manuals
- Resource Kit, and a
- Master Coach Toolkit
The Master Coach is required to make critically informed decisions on people’s personal and professional lives as part of his/her day to day work. Today’s professional coach must be able to select the appropriate methodology and skills relevant for any one intervention and therefore draw upon a wide range of proven, validated coaching models, tools, techniques, protocols, practices and sources of information etc. The quality and depth of the coach’s practice toolkit and back-up support system not only affect positive coaching outcomes (and therefore the amount of happy clients) but also makes the coach’s life much easier and more enjoyable.
Our select students obtain a set of up-to-the-minute, cutting edge, comprehensive resource manuals that are meant to be used as an ongoing learning program/library of information beyond the course. Students are also provided and shown how to use actual check sheets, forms, and procedures developed over several years by some of the world’s leading coaching practitioners who work with our expert faculty team. Graduates can customize and re-brand these valuable tools, techniques and templates to build a solid ‘world best-standard’ structure for their own coaching practice.
Two comprehensive Workshop Manuals
An invaluable, extensive Resource Kit (containing industry case studies, articles, reports, references and
assessment sources etc) -that provides a personal and generative developmental path for continued learning is
provided to each graduate.
A priceless Master Coach Toolkit
-which forms the core of the critically important Coaching Practice Support System for a professional coach is also provided:
Note: Many vital practice protocols, techniques and assessment instruments a professional coach requires are only
available to coaches trained and mentored by a facilitator who is also a licensed clinical psychologist. The Institute’s
industry-proven Master Coach Course meets the critical needs for business and executive coaches to be trained and
mentored in the use of validated, reliable psychology-based tools and techniques.
The invaluable Coaching Toolkit (on CD)
Contains: free coaching forms, reports, assessment instruments (see below) and other coaching materials and tools, models and templates which the graduate can re-brand and personalize. The cost of the instruments alone would be at least $3000 in total. These invaluable workplace tools are now included, at no extra cost, in the course. Graduates are also encouraged to further develop and customize their own coaching toolkit of various best practice structures for contracting, legal guidelines, coaching aids, designing agreements, and referencing professional ethics and industry standards.
Some contents include:.
- Coaching practice worksheets, checklists, forms
- Developing an evaluation (ROI) architecture that includes business goals, initiative objectives, and evaluation objectives
- Coaching Best Practices
- The mechanics of coaching
- Various Processing Tools
- Mind WorkOut Tools™
- Validated Coaching Techniques and styles
- Dialoguing Tools
- Practical exercises such as:
- The trade secrets on how to overcome resistance and achieve sustained
behavioral change and, - Unblocking a coachee’s self-limitations, fixed thinking and distortion patterns
- The trade secrets on how to overcome resistance and achieve sustained
- Case histories and remedies
- Resource Listings
- and lots more
A Range of Assessment Instruments/Questionnaires
- are provided on CD which the graduate can re-brand for their own use:
The course also introduces some of the major commercial assessment instruments used today and includes a critical evaluation of a wide range of these assessment instruments and their practical use and interpretation.
Note: Behaviors are a person’s specialist control mechanisms or tools used to: get some end-result; reflect who we are; confirm our sense of self-worth and to ward off things we do not want. Behavioral strengths and motivational forces (our master control switches) vary from individual to individual. No two people are exactly alike. One of the course goals is to not only to show coaches how to select and use valid instruments to identify and assess behaviors but also to help coaches develop a set of ‘diagnostics’ to begin to look at the “why” of another person’s behavior and also their own.
You will also learn how to:
- use and select the right scientifically validated instruments
- understand the principles of validity and reliability
- integrate assessment results into your feedback
- determine which instruments you will and won’t add to your own tool kit, and be taught
- the uses, benefits and timing of various instruments
- Also learn the ethical use and over-use of assessment tools
Some of the many Assessment Tools provided in the course include:
- A Structured Interview - a comprehensive assessment for executive coaching
- Leadership profile: self-awareness, interpersonal skills, thinking skills
- A personality profile
- A vision/mission profile
- A work/life balance profile
- A learning profile
- A biographical profile
- A values profile
- A mini-360-degree competence profile
- A job analysis profile
- A work performance profile
- A team member’s profile
- Assessing for change
- A business owner’s profile - work/life balance
- A life balance profile
- A self-assessment profile for the coach
- Qualified applicants click here to submit your REGISTRATION OF INTEREST FORM!









