
” For the last fifteen years, the Institute has indisputably
been at the forefront of executive coach training worldwide.
As the world’s most recognized brand in executive coach training their graduates
receive instant kudos and respect. BCI has always attracted the best students,
they have the world’s highest credentialed coach trainers, they develop their
coaching knowledge (not source it) and they advise many of the companies
who are world leaders in the application of the coaching model of learning and
change…AND, that means their coaching curriculum is always far more
advanced, up-to-date and practice oriented than any other university or private
coaching school.”
ICAA -Centre for International Education, Annual Report, 2010


Over 1,500 graduates from over 60 countries
Achieve The Certification That Says You’re The Best!
-BCI’s Master Coach certification means that you have completed specialist training in how to change people’s behavior which brands you a uniquely qualified professional people developer
1-to-1, Accelerated 4 DAY Course (ICC Accredited)
-for qualified Private Practitioners and Internal People Developers engaged in executive /
leadership development
Learn the secrets of how to change people’s behavior by acclaimed behavioral change
and executive coaching experts!
-The Behavioral Coaching Institute’s international Graduate School of Master Coaches
consistently rates as the world’s premier executive / leadership coach training school by far
Since 1998 the Coaching Institute has sought to: 1) set the highest international benchmark
standards for the practice of evidenced-based coaching and the development of behavioral
change methodology and, 2) maintain its position as the leader in the development of the
world’s top professional coaches

Established in 1998 -the Graduate School of Master Coaches™ was the world’s first international professional coach training institution specializing in executive coaching
-Some of the Institute’s Achievements:
-Today, it is estimated that our international graduates provide well over 350,000 coaching sessions a year. Our expert
faculty members have provided invitational trainings in the use of evidenced-based, best coaching practices to qualified
persons involved in people development from over 60 countries. Today, the Institute has conducted advanced trainings
for small groups at hundreds of universities, corporate institutions and government agencies -and our best-selling
coaching text books are published around the world in multiple languages
“…this internationally recognized Master Coach course has been selected by
the world’s leading companies for elite coach training and certification of their
key personnel involved in executive development…” -News of the World 2010
Who Should Attend the Master Coach Course:
Internal and external new or experienced coaching practitioners, independent consultants, human resource officers, change management providers, psychologists, helping professionals and professional people developers/change-agents.
As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching.
Note: Today’s rapidly growing marketplace demands a recognized qualification. All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and a global workplace coaching industry group). As confirmed by Wikipedia (the world’s largest and most respected online encyclopedia) -the ICC is one of only three coach training accreditation bodies that are internationally recognized. Certification
Learn the Secrets to Behavior Change -and become an internationally recognized Master Coach
“How do I guarantee success?
“My Master Coach certification!.. The one-to-one,
tailor made course instantly provided me the specific
coaching best practices and change tools I needed
for my business coaching practice.. that would have taken a
lifetime to accumulate.”
- Jill Stretton. Executive Coach and owner of Next Level Business Coaching.
Make an investment in yourself
-and join an elite, proven, private coach training program
-for executive or business coaches (internal or external) looking to practice at the highest international level!
The Science and Art of ‘World-Best Standard Executive & Leadership Coaching
-Whether you wish to learn the nuts and bolts of how to:
1) -set-up, market and manage a successful -corporate, executive or small business coaching practice and/or,
2) -design, set-up and manage an internal organizational coaching program with a standardized coaching
practice platform/methodology that has scientific validity and obtain world-best-standard credentials / certification.
-Our Graduate School’s elite Master Coach Training and Certification Program provides you:
best business practices, templates/forms and marketing strategies/materials specifically
tailored to meet your coaching needs
the highest caliber of personal instruction and practice in behavioral change techniques and tools
(proven psychological-based processes and techniques that produce measurable and sustainable
behavioral change and knowledge acquisition)
and, it is delivered by the world’s leading professional business coach educators.
©
CONCHIUS TWO PROGRAMS
1. Certified Manager / Leader as Coach
Read about the Certified Manager / Leader as Coach program
2. Certified Master Coach
Read about the Certified Master Coach program
Business Coaching NEWS
“A recent study estimates that 40,000 people in the U.S. work
as coaches (work or life) and the $2.4 billion market is growing
at a fast-paced 18% per year” -MarketData Report, 2011
“Coaches serve a $1.5 billion dollar executive coaching market
every year in the US.” -Harvard Medical School. Dept. of Continuing
Education Report, Nov. 2010
“Use of coaching is widespread in UK organisations, with almost
nine in ten respondents reporting that they now use coaching
in their organization (88%).” -University of Bristol Newsletter -2010
“The Asian Institute of Management says most large Asian
companies now hire coaches.” -Inside Business -July 2010
“The Executive and Business coaching industry is growing by
about 25% a year.” -The Economist. Sept. 2010.
Our parent organization (the Behavioral Coaching Institute) is recognized as the world’s
leading developer of ‘world-best’ standard, business coaching technology with a behavioral-
science foundation. The global Institute researches and develops business coaching tools
and techniques, professional practice protocols and guidelines, text books, articles.

